“That led me to ask, what else can I do?” says Rubin, also a coowner of the NBA’s Philadelphia 76ers. “I’ve always been an admirer of the Ice Bucket Challenge, so this idea just popped in my brain, that if I could get every athlete, artist, celebrity, business titan, to go all in and donate a prized possession or incredible experience, then we could raise a tremendous amount of money for this issue of food security during the pandemic. Certainly it’s always been a problem, but we have 40 million people unemployed right now, kids who count on school meals that they don’t have now. It’s just a giant problem, and we want to make an impact. The goal here to do all that in an uplifting way.”
“I said, ‘Hey, I’ve got this crazy idea: I want to get athletes to donate incredible prizes or experiences, and he said, ‘That’s great but why not also do artists and celebrities?’ So I asked him what he’d do, and he said he’d donate his Rolls Royce Phantom.”
Next up in the Rolodex was Kevin Hart.
日本最新一本之道免费“I asked him to be someone’s trainer for the day,” says Rubin. “And he said, ‘Trainer? I’ll put someone in one of my movies.’ That was insane. Then I called Robert Kraft and told him the idea, and he said he loved it and wanted to figure out what to do.”
On May 11, Kraft put his Super Bowl LI ring up for auction, and bidding has already reached $1 million.
日本最新一本之道免费Just like the Ice Bucket Challenge, All In thrives on the competitive nature of celebs calling each other out. It was Bieber who challenged Pratt to come up with something better. to get involved. . Kevin Hart put the call out to a whole roster that included .
日本最新一本之道免费The challenge has since gone beyond sports and entertainment and into the business world, with Walmart CEO Doug McMillon offering small- and medium-size businesses the chance to bid on a 10-minute pitch of their business plan to him and a panel of executives in Bentonville, Arkansas.
Microsoft CEO Satya Nadella has offered up a mentoring session and more.
Other partners who helped get All In off the ground included Spring founder Alan Tisch, Gary Vaynerchuk, and Rubin’s Fanatics executive team. It was Tisch who came up with the idea to broaden the scope beyond a simple auction. “He said we shouldn’t do it all as auctions, because then it’s just limited to rich people,” says Rubin. “He came up with the sweepstakes idea, and now we’ve had more than 700,000 individuals do the sweepstakes.”
日本最新一本之道免费Right now, there is no end date for the challenge, and it’s continually adding new prizes and experiences.
日本最新一本之道免费Rubin says the response from both celebrities and business leaders has been amazing—and helped boost their goals.
日本最新一本之道免费“I like setting impossible goals and trying to accomplish them, so while externally we were saying we wanted to raise $10 million, internally we were aiming for $100 million,” he says. “That was just me saying, what would be impossible and how do we do it? I don’t know if we’re going to get it, but less than a month later we’re about halfway there. That’s pretty exciting.”