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Kevin Durant’s Showtime documentary captures the unique basketball powers of his hometown

‘Basketball County: In the Water’ takes a closer look at Maryland’s Prince George’s County, and why it’s been home to so many future pro basketball players.

Kevin Durant’s Showtime documentary captures the unique basketball powers of his hometown
[Photo: Mike Stobe/Getty Images; /Unsplash]
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Thirty Five Ventures cofounder and the film’s executive producer Rich Kleiman says Prince George’s County is always top of mind for Durant. The company is even , based on Durant’s youth basketball experiences in the area. “You can see it in all our charitable efforts and in the foundation and Durant Center based there,” says Kleiman. “It was only a matter of time before we did something like this.”

[Photo: courtesy of Thirty Five Ventures]
The doc is directed by first-time directors John Beckham and Jimmy Jenkins. Kleiman says the goal was to create a gift to this place that gave Durant—and all these other professional athletes—so much. “For the broader audience, it’s amazing to see the history of the D.C. area, and how PG County was impacted by different times in our country’s history,” he says. “You see the evolution of this county, and see there were a lot of great mentors and leaders that really raised their hand to create this amazing environment for young men and women to play basketball and get out of some unfortunate situations.”

It’s just the latest entertainment project for Thirty Five Ventures, which has now produced the Emmy-nominated doc doc about former NBA star Stephon Marbury, and the upcoming Swagger.

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日本最新一本之道免费Kleiman says the new film fits perfectly into the company’s overall content strategy.

“It embodies our whole brand and philosophy, which is that we’re going to try to tell stories and create things that are important to Kevin, important to us as a company, and that deserve to be told,” he says. “If people can respect the story and see the quality of the work we do, that’s what’s most important. It’s not about finding something that will resonate with the most eyeballs or have the highest ratings. It’s really more about stories that are true and authentic to us.”

Basketball County: In the Water premieres on Showtime on May 15.

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About the author

Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto.

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